Select Currency

  • Call us on 0203 476 6991

The Tea that began it all: Pouchong

by on August 29th, 2014

Canton Tea Club Week 100: Jennifer Introduces Pouchong

Why did we start a specialist tea company eight years ago in the teeth of competition from giant corporations and packaging-led pretenders? When the profound disinterest of the food service sector meant loose leaf, green tea stood for hassle and health nuts. So why did we do it?


Er, that’ll be the Pouchong – the enigmatic green/oolong tea from Taiwan that led us into this world.


Taipei 1988: ‘It’s just green tea’ said Professor Lin, as the large dark green leaves lurked, unfurling in my cup. I knew I was tasting something special. At once sweet and dry, mineral and floral, rich and light, complex yet direct. Sometimes we don’t know what the music is but we like it anyway. It took us 20 years of drinking Pouchong to realise that we wanted to share it.


Pouchong oolong is grown around Pingling, Wenshan County just outside Taipei. It’s so lightly oxidized, the locals call it a green tea. It’s easy to brew, easy to ‘get’ – a great gateway into green tea – but very hard to actually get hold of.

Picking Pouchong

Picking Pouchong

Visiting Wenshan County is a weird and wonderful experience: several hours drive from the suburban jungle of Taipei into a volcanic, subtropical world of impossibly steep twisting roads, small, high tea plantations, and tea farmers, who are delighted to see you. So keen to share tea and press you with ‘special country dishes’ – don’t ask – and the oh so fiery local firewater.


Professor Lin’s cousin, Farmer Xu and his aged parents are a joy to meet. Sun-baked like their tea, delighted to show you their wares, their many wooden plaques proclaiming their victories in the tea-grading competitions, their sensational vegetable patch and their stunning views.

Farmer Xu

Farmer Xu

The harvest happens suddenly, when the confluence of biodynamic elements and the rather crazy weather is right. Then the email comes within hours – at least 15 grades – from $50 a kilo to $3,600. The merest delay means disappointment as the more earthly-priced grades are quickly snapped up by wholesalers, who then mix it with inferior teas. We have to move fast to capture the single estate grades. Can we negotiate the price? No, this is true Fair Trade, Taiwan-style: ‘You want it, or not?’. We do.


Drinking it takes me straight back to the start of my tea journey, when we were given tubs of Pouchong by Prof Lin and we shared these big beautiful leaves with friends and family.  How could anyone not like green tea? Why wasn’t everyone drinking tea like this? Because the Pouchong we were introduced to was Prof Lin’s special reserve. To buy, ship, pack and sell this grade of tea into a London hotel, they would want to charge their customers something like £150 a pot. Attitudes to tea are changing – but not that fast.

Pouchong leaves

Pouchong leaves

So here is our/their hand-picked, sun-baked Pouchong to celebrate 100 weeks of Canton Tea Club. From the same farm and the same people we’ve known for 25 years. Drink it like the locals, pop the leaves in a mug and keep topping it up with water just off the boil. Or get your scales, thermometer and stopwatch out and brew it gong fu style to explore the range of flavour and texture as you go through several infusions. Pouchong has that indefinable, elusive quality of everything good. It is an expression of the producers’ unbending will  to create something fabulous.

  1. Stephen says:

    Thank you. Not only for this tea but for the whole experience.
    I have tried teas that I would never have looked at twice and the background stories have been as stimulating as the tea itself.

  2. adp3355 says:

    Yes – thanks to all at Canton Tea. Through the tea club I tried over 50 teas from all over the world. Builders’ tea has been consigned to the back of the cupboard and I now have shelves full of various handmade fine teas that I enjoy daily. I suspect the tea club has been something of a life changing experience for quite a few people. What will phase II bring, I wonder.

  3. Jennifer Wood says:

    adp3355 Thanks to all who joined the Tea Club and shared their thoughts with us over the past 100 weeks. We will be relaunching it in the New Year with new ways to take people through their tea journey.  We’ll keep you posted . . .

  4. mohanitea says:

    Pretty element of content. I simply stumbled upon your blog and in accession capital to say that I acquire actually loved account your
    blog posts. Anyway I’ll be subscribing on your feeds and even I fulfillment you get right of
    entry to constantly rapidly.<a href=””>Ramesh Chandra Agarwal
    Best Tea Bags supplier from india
    Top Green Tea supplier India
    Top Ten Tea Brands In India
    quality tea brand india
    slimming tea manufacturer india
    Harbel Tea Supplier India
    Best ten tea companies India
    Black Tea Supplier india


  5. Nathan says:

    Are you ever bringing the tea club back?